Privacy Policy

Last Updated: October 21, 2025

Fionna Inc. (“Fionna,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website fionna.co (“Site”), make a purchase, sign up for communications, or interact with us through any related digital channels, including email, SMS, and social media. By using our Site, you consent to this Privacy Policy and to the collection and use of your information as described below.

Information We Collect

We collect information you provide directly and information collected automatically through your use of the Site. When you make a purchase, create an account, subscribe to our communications, or contact us, we collect personal information such as your name, email address, phone number, billing and shipping address, payment details, and any other information you choose to provide.

We also automatically collect information such as your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, and actions taken on the Site. We use cookies, pixels, and similar technologies to remember preferences, manage shopping carts, and analyze site activity. You can disable cookies through your browser settings, though some features may not function properly.

How We Use Information

We use the information we collect to process and fulfill orders, provide customer service, manage your account, and improve our Site and offerings. We also use your information for marketing and communication purposes, including sending transactional and promotional messages.

When you make a purchase or voluntarily provide your contact details—such as your email or phone number—you consent to receive communications from Fionna by email and text message. Transactional communications include order confirmations, receipts, shipping updates, and service notices. Promotional communications include product news, special offers, and brand updates. You can opt out of promotional emails by clicking “unsubscribe” in any message or by contacting us at care@fionna.co. You can opt out of text messages by replying “STOP” or following the instructions in the message. Transactional or legally required communications will continue as needed.

By providing your contact details and completing a purchase or signup, you acknowledge that this constitutes express or implied consent under applicable laws, including Canada’s Anti-Spam Legislation (CASL), the U.S. CAN-SPAM Act and Telephone Consumer Protection Act (TCPA), and the EU, UK, and global privacy regulations. You may withdraw your consent at any time using the methods above.

Advertising, Analytics, and User Experience Tools

We use third-party advertising, analytics, and user experience tools such as Meta (Facebook and Instagram), Google, Microsoft Clarity, Hotjar, and others to better understand how visitors use our Site, measure performance, and show relevant ads. These tools may collect or receive information from our Site and use that information to provide measurement services and targeted advertising. They may also record actions like clicks, scrolling, and browsing behavior to help us improve user experience.

This may involve the use of cookies, pixels, and other tracking technologies. Data collected may include IP address, device type, browser information, operating system, screen resolution, and session behavior. This information is used in aggregated or pseudonymized form and is not used to personally identify users.

You can opt out of targeted advertising by adjusting your preferences directly on these platforms or by visiting the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. For more information on how specific tools collect and process data, you can review the privacy policies of Microsoft Clarity, Hotjar, and Google Analytics.

Information Sharing and Disclosure

We share personal information only as necessary to operate our business and fulfill our obligations to you. This includes sharing with service providers such as payment processors, shipping carriers, marketing partners, and communication platforms that assist us in operating the Site.

Our online store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell our products and manage customer orders. Your personal information is stored through Shopify’s databases and protected by their security measures. For more details, visit https://www.shopify.com/legal/privacy.

We also use Klaviyo to manage and send our marketing and transactional communications by email and SMS. Klaviyo processes your personal information only as necessary to deliver those messages on our behalf and is not permitted to use it for its own marketing.

We may also share information if required by law, to comply with a legal process, to protect our rights, or in connection with a business transaction such as a merger or acquisition. Non-personal or aggregated data may be shared for analytical or research purposes.

International Data Transfers

Your information may be transferred to and processed in Canada, the United States, the United Kingdom, the European Union, or other jurisdictions where our service providers operate. By using the Site, you consent to these transfers. Where required, we use approved legal mechanisms such as standard contractual clauses to protect your information.

Your Rights and Choices

Depending on your jurisdiction, you may have rights to access, correct, update, or delete your personal information; to restrict or object to processing; or to request data portability. You may also withdraw consent to marketing communications or certain processing activities. To exercise these rights, contact us at care@fionna.co. We will respond to all requests in accordance with applicable data protection laws.

You can manage cookies or disable tracking in your browser settings. For information on how to opt out of interest-based advertising, visit http://optout.networkadvertising.org or https://www.youronlinechoices.com.

Data Retention and Security

We retain personal information only as long as necessary for the purposes outlined in this Policy or as required by law. We use reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, loss, misuse, or disclosure.

Children’s Privacy

Our Site is not directed to children under 13 (or under 16 in jurisdictions where that is the legal minimum). We do not knowingly collect personal data from minors. If we learn that we have done so, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top reflects the most recent revision. Continued use of the Site after updates constitutes acceptance of the revised Policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Email: care@fionna.co
Website: https://fionna.co

Consent at Checkout and Signup

By entering your email address or phone number at checkout or in any signup form on our Site, you consent to receive transactional and promotional communications from Fionna, including emails and text messages. Message frequency may vary. You can unsubscribe or opt out at any time. Your consent is not a condition of purchase.